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For the Contractor

4 Ways Your Business Can Attract the Millennial Consumer

April 13, 2021

The millennial generation, i.e. those born between 1981 and 1996, has officially overtaken Baby Boomers as America’s largest living adult generation, according to Pew Research.

For HVAC business owners, this statistic is something to seriously consider as you find ways to attract and retain new customers. With millennials landing between the ages of 25 to 40 years old, it’s safe to assume that they are, or will soon be,

Social Media Expert Weighs in on Best Practices for HVAC Businesses

March 19, 2021

If you knew that more than half (54%) of social browsers used social media to research products, would that change your business’ strategy to how you approach social media?

No matter the industry, a business or brand can gain numerous benefits when they’re active on social media. Not only are they staying top of mind among their current customers and local business community but they’re also increasing awareness of their business with new consumers,

No End to Education: Trainings and NATE Certifications Are Vital for Growth

February 25, 2021

As legendary basketball coach John Wooden often said, “It’s what you learn after you know it all that counts.”

Continued education, training and certifications can be important in any industry—and the HVAC industry is no exception. In fact, it’s arguably more important than ever given the advancements being made in heating and cooling systems and higher demands in customer satisfaction. As manufacturers, we know first-hand the speed at which we need to innovate and evolve,

3 Opportunities HVAC Businesses Can Carry into 2021

January 22, 2021

The last 12 months have been a transformative time. Aspects of our everyday lives have shifted and changed, but through it all, the HVAC industry, including Rheem Pros across the country, have stayed part of the frontlines.

For HVAC businesses, adapting to challenges and reimagining essential parts of your business model—such as training, safety, marketing, service plans and much more—have been crucial for continuing operations and moving forward in today’s climate.

Digital Experiences Modernize HVAC Training

January 19, 2021

In the past, organizations have struggled to entice people or create excitement when it comes to careers in HVAC. Recently, the boom of digital learning is supporting industry-leading companies like Rheem in reviving interest, drawing in a new generation of professionals and efficiently preparing workers for essential HVAC jobs.

Training in the Age of Digital Natives

According to the U.S Bureau of Labor Statistics, in 2020, 59% of the available U.S.

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