For the Pro Partner

5 HVAC Marketing Strategies That Will Grow Your Business This Year

There is no one guaranteed road to business success—but there are certain HVAC marketing strategies that can help you reach new customers and grow your business.

Whether you’re kickstarting your marketing efforts or looking for new ways to keep the momentum going, it can be hard to know which strategies will work best for your business. Rheem’s Pro Partner™ program offers exclusive, easy-to-access marketing tools and business support to help you achieve your goals.

How to Build Customer Relationships in HVAC

Building customer loyalty starts with creating a trusted, personal connection to customers. But evolving technology has changed how contractors and customers interact, oftentimes removing the key face-to-face moments that prompt those personal connections.

In the age of ever-changing technology, here’s how contractors can continue build customer relationships to grow their business and increase customer loyalty.

How Tech Has Changed the Contractor-Customer Relationship

In the past,

What You Can Do About the HVAC Technician Shortage

Whether contractors realize it or not, the industry is on the brink of a huge HVAC technician shortage. Now, that doesn’t mean it’s time to worry—but it does signal a change in your approach to recruiting and training technicians.

We asked Jose De La Portilla, Senior Manager of Education & Training at Rheem, about the state of the industry, predicted labor issues and how contractors can prepare their businesses to minimize impact.

5 Training Resources to Stay in the Know with HVAC News

It’s no secret that 2023 is bringing in sweeping regulation changes—changes that impact contractors’ day-to-day work and the equipment they sell and install.

Rheem knows it’s more important than ever to stay connected to HVAC news. And we’ve heard over the past year that not only are some contractors not up to speed with the state of the industry, but also those who are don’t always know where to go to learn more.

Meet Endeavor™, Rheem’s Regulation-Ready Product Line

On January 1, 2023, new energy efficiency standards went into effect that bring significant changes to efficiency criteria and the way both residential and commercial HVAC equipment are rated.

For contractors, these new energy efficiency regulations can make a big impact on business, especially when it comes to the products that they can sell and install.

Here’s a look at what’s changing this year—and how Rheem designed Endeavor™, an all-new product line to help make contractors’ lives easier,

‘Tis the Season of Giving: How Pro Partners are Making a Difference

The holiday season is upon us, and a sense of charity is in the air. Year-round, Rheem Pro Partners are at work giving back to their communities and the causes they care about. And though Santa might not be watching, Rheem has been adding so many more Pro Partners to the Nice List.

Over the years, Rheem has witnessed contractors uplift their communities in myriad ways. And we’re inspired. That’s why this year we introduced the Rheem and Ruud Difference Maker Award: to help contractors continue their mission of giving back to others.

6 Tips to Boost Contractor Training: How to Overcome the Training Struggle

Between solving customers problems in the field, running a successful business, supporting employees and going the extra mile to give back to the community, it can be hard to make time for contractor training. But staying up to date on the latest innovations, techniques, regulations and more is not only important—it’s essential to HVAC businesses and the health and reliability of the trade.

“The industry says we are somewhere around 65,000 technicians short of being fully staffed,” says Jose De La Portilla,

An Inside Look at What It Means to Be a Rheem Pro Partner

Rheem understands that its Pro Partners not only provide an essential service to the communities they serve but also are experts in their craft. We also that know Pro Partners often operate family-run businesses that employ the communities they serve.

But between ever-evolving regulations and innovations and high homeowner demand, staying on top of an HVAC business can be a challenge. How can you keep up with an evolving industry and changing customer needs while managing successful business?

6 Key Takeaways from the 2022 Pro Partner Conference

They say what happens in Vegas, stays in Vegas—but the insights from the 2022 Pro Partner Conference are too valuable not to share.

More than 5,000 Pro Partners gathered at the MGM Grand March 9-10 for the third International Pro Partner Conference. This year’s theme was “Pro Powered,” highlighting the dedication and hard work that Pro Partners bring to their businesses, communities and the HVAC industry as a whole.

“Pro Partners,

3 Opportunities HVAC Businesses Can Carry into 2021

The last 12 months have been a transformative time. Aspects of our everyday lives have shifted and changed, but through it all, the HVAC industry, including Rheem Pros across the country, have stayed part of the frontlines.

For HVAC businesses, adapting to challenges and reimagining essential parts of your business model—such as training, safety, marketing, service plans and much more—have been crucial for continuing operations and moving forward in today’s climate. And while a lot of us were eager to close the book on 2020,