5 HVAC Marketing Strategies That Will Grow Your Business This Year
July 11, 2023
There is no one guaranteed road to business success—but there are certain HVAC marketing strategies that can help you reach new customers and grow your business.
Whether you’re kickstarting your marketing efforts or looking for new ways to keep the momentum going, it can be hard to know which strategies will work best for your business. Rheem’s Pro Partner™ program offers exclusive, easy-to-access marketing tools and business support to help you achieve your goals.
“Marketing is a great tool; it’s big part of our success,” says Wayne Boothe, owner of Boothe’s Heating, Air, Plumbing & Drains in Hollywood, Maryland. “Rheem stepped it up with the marketing program.”
Here are five key marketing strategies from the Pro Partner program that can take your business to the next level.
1. Video Marketing
A modern marketing plan isn’t complete without video. That’s because customers today use video content as a key part of their research and purchasing decisions.
And marketers are using this to their advantage. In fact, more marketers than ever have credited video with increasing dwell time, traffic, leads, sales and reduced customer support, according to the 2023 State of Video Marketing Report. And 92%—an all-time high—report that they get a good ROI on video content. It’s why Rheem rolled out new customizable video content for Pro Partners: to make it easy for HVAC contractors to reap the benefits of video. Pro Partners can customize video content with their business details, which they can then leverage across YouTube, connected TV and other programmatic marketing channels.
2. Social media
Social media is an important marketing tool that allows you to reach new customers, build and engage with your online community.
“Now more than ever, having an updated online presence is important to reach customers,” says Makenzi Roberts, content and communications manager at Rheem. “ But one of the keys to a successful social media strategy is a consistent cadence that keeps you connected to your community and your business top of mind.”
The Pro Partner Social Media Program helps you do just that, with prebuilt social media assets to post each month.
“We want to help your efforts to provide customers with valuable and informative content across all social media channels,” Roberts says.
3. Locator listings
You can’t attract new customers if they can’t find you.
Pro Partners receive priority listings on Rheem’s “Find a Pro” tool to connect homeowners directly to your business. You can claim your Pro Profile and customize it with videos, images and more details as another avenue to develop trust with customers and generate leads.
4. Ratings and reviews
Word of mouth marketing goes a long way, even in the digital age. In fact, 95% of consumers read online reviews before purchasing, with 31% reading 10 or more reviews before trusting a business. Studies also show that positive reviews can increase customer spending by 31%.
To help you stand out in a crowded marketplace, the Rheem Pro Partner program offers an Online Ratings & Reviews benefit that solicits, manages and promotes positive customer reviews.
“Reviews provide compelling, confidence-inspiring differentiation and promotion of your business,” says Ashlea Orton, senior marketing manager at Rheem. “For customers, Rheem-validated reviews and ratings inspire trust and clearly show what makes you among the best of the best. We highly recommend that you display reviews from happy customers where they are easy to find and customers already like to visit, such as your website, to maximize the benefits of these reviews in multiple places.”
5. Reputation management
Positive reviews from customers are great—but what happens if a dissatisfied customer leaves one, too?
Tools like Rheem RepBooster allow Pro Partners to swiftly respond to customer reviews from one central dashboard to protect and improve your business’s online reputation.
“Responding to reviews not only helps you create better relationships with your current customers, but it also demonstrates your commitment to customer satisfaction to future customers,” Orton says. “In fact, research has shown that potential customers place more value on reviews, positive or negative, that have been responded to than positive reviews without responses.”
With these HVAC marketing strategies under your belt, you will be able to reach new customers and deliver on your business goals. Learn more about the Rheem Pro Partner™ program or join today to get started.