Rheem Water Heating has launched a new bimonthly electronic newsletter, “How to Sell Smarter Hot Water,” available free of charge to designers, showroom consultants, builder and remodeler sales people, kitchen and bath dealers, plumbing contractors — in short, anyone in the business of designing, building and equipping modern bathrooms, including the water heating systems behind the fixtures and fittings.

Teacher, speaker, author and showroom expert Hank Darlington serves as chief consultant to “How to Sell Smarter Hot Water.” Not only is he a regular contributor, but he will also advise Rheem on the types of articles and tips that would help trade professionals boost their hot-water expertise. A 2004 inductee into the Kitchen & Bath Industry Hall of Fame, Darlington is the former owner and operator of The Plumbery, a $10 million-a-year bath and kitchen showroom business in Sacramento, Calif.

The popular instructor and consultant is also among the founding members of the Decorative Plumbing and Hardware Association, and a long-time active supporter of the National Kitchen & Bath Association.

“The key to any new luxury bath is the quality of the hot-water system that feeds the fixtures and faucets,” wrote Darlington in the inaugural issue of “How to Sell Smarter Hot Water” in July. “To bring home a profitable sale, insure happy clients, and meet your personal standards for sustainable design, I invite you to join me ‘behind the wall.’”

The newsletter takes a practical, insider’s approach to important issues and challenges that designers, consultants and installers routinely encounter. Each issue contains:

• Tips from Hank – How to Sell Smarter Hot Water;
• Hot Topic – Your Water Heating Questions Answered;
• Hot Product – Tank, Tankless and Solar Water Heaters Explained;
• Smarter Hot Water in Action – Your Peers’ Success Stories