Rheem Names Top Industry Executive to Lead Corporate National Accounts and Marketing .
2011-08-25
Company plans to leverage its unique position as North America’s only manufacturer of integrated heating, cooling and water heating technologies
ATLANTA (AUGUST 25, 2011)—Rheem is pleased to announce that Joseph A. Fristik has been appointed corporate vice president, national accounts and marketing. Mr. Fristik will be responsible for developing new residential and commercial national sales accounts, and expanding existing accounts. In this capacity, Fristik will oversee business-to-business initiatives that promote the company’s integrated air and water technologies and its comprehensive support network. Fristik’s work will target specific industries that depend on reliable and highly efficient heating, cooling and water heating systems, such as national builders, foodservice companies and retail franchises. Fristik will also lead the Rheem corporate marketing team and will be responsible for brand strategy, communications, Web development, trade show management, merchandising, advertising and promotions.
Fristik is a 30-year veteran of Penton Media, where he managed brands that serve domestic and international audiences and marketing partners in a wide variety of industries, including HVACR, plumbing, machine tool, welding, foundry and forging, medical and energy. His scope of responsibility encompassed managing content, production and audience development, as well as sales and marketing for more than 20 leading print, digital and event-oriented brands. In his most recent position at Penton Media, Fristik served as vice president/group publishing director for the Mechanical Systems and Design Engineering groups. Fristik has also been an active member of several key industry associations, including Air-Conditioning, Heating, and Refrigeration Institute (AHRI); Heating, Air- Conditioning & Refrigeration Distributors International (HARDI); National American Technical Excellence (NATE); Association for Manufacturing Technology (AMT); Small Motor Manufacturers Association (SMMA); and American Gear Manufacturers Association (AGMA), where he contributed expertise and leadership on many levels.
Mr. Fristik will be located at Rheem headquarters in Atlanta and will report to Chris Peel, senior vice president and COO. Reporting to Fristik will be Ed Raniszeski, corporate director, marketing, and Mike Barnes, corporate director, national accounts.
About Rheem Manufacturing Company (www.rheem.com)
Rheem Manufacturing Company (www.rheem.com) is privately held with headquarters in Atlanta and U.S. operations in Alabama, Arkansas, California, Minnesota and North Carolina. In its 86th year of operation, the company manufactures a full-line of eco-friendly, technologically advanced residential and commercial heating and cooling systems; tank, tankless, solar and hybrid heat pump water heaters; whole-home standby generators, controls, swimming pool and spa heaters; indoor air-purification products; and commercial boilers throughout North America and world markets. The company’s premium brands, including Rheem, Raypak, Ruud and Richmond have been recognized with countless industry and consumer awards for reliability, innovative design and high quality. Rheem is the official heating, cooling and water heating supplier to Richard Childress Racing (RCR) and Kevin Harvick, Inc. (KHI), and is a primary sponsor of RCR’s No. 29 NASCAR Sprint Cup Series® car and KHI’s No. 33 NASCAR Nationwide Series® car. Harvick was named Nationwide Series “Driver of the Decade” in 2010.
