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Brian White, Director of Digital Marketing for Rheem, Named The Continental Automated Buildings Association’s Newest Board Member


ATLANTA, May 16, 2019 – Rheem is proud to announce the appointment of its Director of Digital Marketing, Brian White, to the Continental Automated Buildings Association (CABA) Board of Directors. CABA is a nonprofit industry association that provides information, education and networking to

help promote advanced technologies for the automation of homes and buildings.


"I sincerely welcome Brian White to the CABA Board of Directors," said Ronald J. Zimmer, CABA President & CEO. "His appointment will enhance the Board's expertise and experience and brings valuable knowledge concerning the respective ‘connective homes and intelligent buildings’ markets."


As Director of Digital Marketing for Rheem, White leads digital strategy, innovation and marketing efforts globally across the organization. White has extensive knowledge of Rheem’s connected product offerings and possesses a deep passion for the digital landscape. Prior to joining Rheem, White worked in technical and business development roles across a number of industries and varying company sizes. Brian holds a bachelor’s degree in entrepreneurship from Baylor University.


“It’s an honor to represent Rheem on the CABA Board of Directors,” said White. “CABA’s commitment to advancing building automation is aligned with efforts in place at Rheem, and to be in the ranks among such highly renowned industry leaders as well is a career highlight of mine.”

About Rheem

Founded in 1925, Rheem® innovates all-new ways to deliver just the right temperature while saving energy, water and supporting a more sustainable future. Today, Rheem is America’s #1 water heating brand, and its products are available in more than 50 countries. Paloma Co., Ltd. ® of Nagoya, Japan, acquired the iconic Rheem brand in 1988, and today the company’s portfolio of premium brands include Rheem®, Raypak®, Ruud®, Eemax®, Richmond®, Splendid®, Solahart® and EverHot as well as commercial refrigeration brands Russell®, Witt®, ColdZone® and Kramer®, which are part of the Heat Transfer Products Group (HTPG®) division.

About The Continental Automated Buildings Association (CABA)

CABA is an international not-for-profit industry association dedicated to the advancement of connected home and intelligent building technologies. The organization is supported by an international membership of over 380 organizations involved in the design, manufacture, installation and retailing of products relating to integrated home and building technology. Public organizations, including utilities and government organizations are also members. CABA’s mandate includes providing its members with networking and market research opportunities. CABA also encourages the development of industry standards and protocols, and leads cross-industry initiatives. More information is available at

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