Atlanta-based Rheem supported the event through a title sponsorship and fan giveaways while also sponsoring four drivers in this venerable short-track event
ATLANTA (NOVEMBER 16, 2011)—The 28th annual Rheem World Crown 300™ took place this past weekend at Jefferson, Ga.’s Gresham Motorsports Park (GMP) and featured three exciting days of motorsports, prizes, giveaways and more. Atlanta-based Rheem, a leading global manufacturer of heating, cooling and water heating systems, was the title sponsor. Rheem also sponsored four drivers in the World Crown 300: 12-year-old Spencer Davis of Dawsonville, Ga.; 26-year-old Cale Gale of Mobile, Ala.; 14-year-old Brandon Jones of Atlanta; and 18-year-old Kristen Wallace of Jasper, Ga.
“Rheem appreciates the determination and competitive excellence associated with racing, and the World Crown 300 illustrates this better than any other year-end, short track event,” said Ed Raniszeski, Rheem corporate director, strategic relationships. “Sponsoring the Rheem World Crown 300 gives us an opportunity to support our heating, cooling and water heating contractors by promoting the Rheem family of brands in Georgia and the Southeast. We are gratified to have the opportunity to help local racing talent.”
The Rheem World Crown 300 attracted a large crowd from throughout the Southeast. On Friday night, Cody Haskins of Marietta, Ga., dominated the Rheem 75 Truck feature after losing the pole by three-hundredths of a second to Rheem-sponsored driver Spencer Davis. Davis started on the pole, but Haskins had the lead by turn two and never gave it up. Davis ended up finishing 12th after a mechanical failure, while Brandon Jones captured a third-place finish and Kristen Wallace finished ninth. The third-place finish for Jones resulted in him passing Rheem driver Spencer Davis for the season points championship.
Saturday night’s feature event was the Beau Slocumb Memorial 100-Pro Late Model race, which honored the life of a young, Georgia race driver who recently lost a heroic battle to cancer. Bubba Pollard of Senioa, Ga., won the race, which consisted of 100 green flag laps broken into two segments. The win was Pollard’s 20th Late Model victory of the year. Rheem-sponsored drivers Davis and Jones also drove in the Beau Slocumb Memorial. This race represented Jones’s first time driving in a Pro Late Model event and he finished an impressive 9th place; Davis finished 13th out of 37 drivers.
Finally, on Sunday, the premier feature event was the Super Late Model race, which consisted of 200 green-flag laps broken into three segments. For the first time this century, a non-Georgian won this legendary race. Chris Wimmer, who hails from Wausau, Wis., was on point at the end of the first two segments of the 200-lap event, taking the checkered flag first by over Ross Kenseth of Spring Valley, Ill., and Chase Elliott of Dawsonville, Ga. Rheem-sponsored driver Cale Gale finished the race sixth out of 34 drivers.
Working with track ownership, Rheem provided fantastic giveaways and prizes for race attendees. Each day, Rheem gave the first 100-ticketed boys and girls under 12 years of age special commemorative T-shirts, which featured Rheem Racing drivers Davis, Jones and Wallace. The company also gave one lucky Rheem World Crown 300 fan a Daytona Fan Dream Package, which includes four tickets to the Gatorade Duel at Daytona, as well as the NASCAR Camping World Truck Series®, NASCAR Nationwide Series® and NASCAR Sprint Cup Series® races taking place Feb. 23-26, 2012.
Through racing sponsorships—like serving as the title sponsor for the 28th-annual Rheem World Crown 300—Rheem is able to support local economies and communities while also promoting its line of heating, cooling and water heating products. Rheem supports racing programs at all many levels—from the NASCAR Sprint Cup Series to short track racing in local communities.
Earlier this month, Rheem announced a comprehensive plan to continue its involvement in various NASCAR® racing series. The company has completed a multi-year agreement with Richard Childress Racing (RCR) to be the primary sponsor of the No. 29 Chevrolet driven by Kevin Harvick for 10 NASCAR Sprint Cup Series points races as well as being the co-primary sponsor with Budweiser for NASCAR’s annual mid-season All-Star race over the term of the agreement. Rheem will also be a major associate sponsor of the No. 29 Chevrolet for the remaining 26 NASCAR Sprint Cup races in which Budweiser or Jimmy John’s are the primary sponsor.
In addition, Rheem will continue its co-sponsorship with Menards® of RCR’s No. 33 Chevrolet driven by Paul Menard and others in the NASCAR Nationwide Series for 12 races in the 2012 season. Plus, Rheem has announced an agreement with Eddie Sharp Racing® (ESR) to be the season-long, primary sponsor of the No. 33 Chevrolet Silverado that will compete in the NASCAR Camping World Truck Series in 2012. Cale Gale—who was sponsored by Rheem in the Rheem World Crown 300—has been signed to drive the No. 33 Rheem truck full time for ESR in 2012.
About Rheem Manufacturing Company
Rheem Manufacturing Company (www.rheem.com) is privately held with headquarters in Atlanta and U.S. operations in Alabama, Arkansas, California, Indiana, Minnesota and North Carolina. In its 86th year of operation, the company manufactures a full-line of eco-friendly, technologically advanced residential and commercial heating and cooling systems; tank, tankless, solar and hybrid heat pump water heaters; whole-home standby generators, controls, swimming pool and spa heaters; indoor air-purification products; and commercial boilers throughout North America and world markets. The company’s premium brands, including Rheem, Raypak, Ruud and Richmond have been recognized with countless industry and consumer awards for reliability, innovative design and high quality. Rheem is the official heating, cooling and water heating supplier to Richard Childress Racing (RCR) and Kevin Harvick, Inc. (KHI), and is a primary sponsor of RCR’s No. 29 NASCAR Sprint Cup Series® car and KHI’s No. 33 NASCAR Nationwide Series® car. Harvick was named Nationwide Series “Driver of the Decade” in 2010.